While we wish there's a magic number floating around out there, it isn't that simple. Spending too little won't give you enough data to draw meaningful conclusions, and if you spend too much too quickly, you risk draining your entire ad budget. We take a mathematical approach that gives us a good sense of how much you should start spending.

Typically, this depends greatly on your industry, the size and age of your company, and about a hundred other factors. We have a solid foundation of experience in identifying the right goals and KPI's for you before launching a single campaign.

In most cases, yes. Companies bid on branded keywords so that their competitors don't show up on their own brand names and have them swoop in on your valuable conversions. If we find that your competitors are bidding on your branded keywords, we can run branded ad campaigns to make sure you win over the customers who are already searching for you specifically.

Just about anyone can get on the first page for a search term in sponsored ads if they are willing to pay for it and have a relevant webpage and ad. Organic search results are a different story - we can't make any guarantees, but we provide an honest assessment of what we believe can be achieved compared to your competition.