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Today’s SEO isn’t just about keyword counts or backlinks from high PageRank websites. It’s about delivering content that search engines want to reward and that drives customers through your sales funnel. It’s about being found in all the right places online, and it’s about using that visibility to drive real, measurable growth in your company’s bottom line.
A lot of SEOs focus on finding the highest-volume key phrases, target those, and call it a day. Unfortunately, this is an outdated strategy. Our topical strategy goes a lot deeper, and includes research.
We evaluate your competition's strategies to determine their strengths and weaknesses relative to your brand. Once you've started, trends among the competition will emerge, and expose niches where you can improve and outpace the others.
Search engines take many factors into account when determining which pages to show and in what order - making sure that your website is accessible, has useful content, and loads quickly are just a few ways to increase your visibility. From header tags and keyword phrases to image alt-tags, our process leaves no stone unturned.
The goal is to drive the highest number of traffic to your website, which is the most significant factor of measuring SEO success. We use Google Analytics to measure traffic. More often than not, significant changes to a site’s information architecture, navigation and URL structure are required at this stage. It’s vital to provide both users and search engines a crawl-able, error-free site.
What have you done thus far? If the answer is nothing or little, we'll run a site audit for you to find and fix any gaps (broken links, organizing meta tags, checking page load speeds, etc.).
You can probably come up with an argument for either; but the reality is, both are vital to your success. You couldn't establish domain authority, organic brand affinity, and a wholly formed online presence without SEO. By the same token, you couldn't granularly target your audience by demographic, behaviors, or keywords without PPC.
SEO is a constant process. It could take anywhere from several weeks to months for your SEO strategy to show the results that you're looking for.
Local SEO is the process of ranking for geographically local search queries, which draw on a separate algorithm from Google's national search results. Local SEO is vital for those who serve local customers.
Click below to tell us a bit about yourself and your goals.
We'll set up a time to chat and get to know each other. Once we understand what you're trying to achieve, we'll be in a good place to recommend next steps.
Based on our conversation, we'll put together a plan for you to start achieving your goals as soon as you're ready.