Still a little fuzzy when asked to define social advertising? You're not alone. It's really simple. Social advertising is any advertising in which you're paying the social media company to display your content. It could be a display ad, a promoted tweet or other showcasing of your profile and services. It may be a one-off promotion or it may be a strategic, full-scale campaign. The latter is how our clients see dramatic revenue increases that are worth their investment.

In terms of ROI, Facebook, Instagram and Twitter typically deliver the greatest return. Your customers may be more receptive on a certain platform. We look closely at the different platforms to make a smart choice on where to spend ad dollars.

Social advertising increases the number of people who know who you are. They recognize slogans, fonts, colors or images associated with your brand. It creates a distinct perception of your brand, and with these perceptions a person ties an emotion like feelings of happiness, safety or belonging. Tapping into positive sentiments will do wonders for growing and retaining happy communities.

You'd be amazed by how much you can learn about your target customers through a social media advertising campaign. You'll learn which ads perform well for increasing followers, increasing shares/comments, driving traffic to your site, and getting more leads. You will find out what messages, topics and content resonate or get ignored by your audience.