Social media is as integral to conducting a successful lease-up as it is retaining your community. In this day and age, it's more likely that customer's will look for you instead of the other way around. Social media is where the majority of your target audience is, and if you aren't there, it is very easy for them to venture elsewhere.

We typically find the most engagement on the top most used social networks - facebook, instagram, twitter, etc. We know the functions and peculiarities of these channels well enough to craft appropriate and effective omnichannel strategies.

Great question - it's more than just paying someone to tweet for you. We help enable engagement with customers and partners (i.e. replying to comments, reviews and questions), follow up with connections, manage a publishing calendar, schedule posts, monitor brand mentions and keywords, review analytics, determine next steps, curate content, run experiments to optimize social media posts, and so on.

Not at all. Social media is meant to complement and integrate with your existing marketing strategies. Traditional marketing such as email, direct mail, and promotions still have a powerful place - but by enhancing those efforts with social media, you'll get a much higher return on your investment.